An advertisement stating, 'We win all cases,' is likely to violate which rule?

• A. Rule 7.2 (referrals)
• B. Rule 7.5 (firm naming)
• C. Rule 7.1 (truthful advertising)
• D. Rule 1.6 (confidentiality)

Answer: (C)

Advertising must be truthful and not misleading. Saying “We win all cases” implies a guaranteed outcome in every situation, which is untrue and would mislead a reasonable reader about what the attorney can deliver. That kind of absolute guarantee falls under the rule that prohibits false or misleading communications about a lawyer’s services. The other rules listed don’t address the general truthfulness of advertising—referrals, firm naming, and confidentiality deal with different aspects of practice, not marketing claims about results. The key takeaway is that advertisements should avoid guarantees or promises about success and instead present information that is accurate and substantiated.