Under Model Rule 7.1, advertising must be what?

• A. Not false or misleading.
• B. Always truthful under all jurisdictions.
• C. Not subject to any review.
• D. Includes all client testimonials.

Answer: (A)

Advertising for legal services must be not false or misleading. Under Model Rule 7.1, a lawyer may promote their services, but any statement about the lawyer or the services offered cannot be false or have the tendency to mislead a reasonable reader. This covers claims about expertise, results, fees, or qualifications, and even implied statements. The standard focuses on how a reasonable person would interpret the ad, not on a requirement that every jurisdiction would view it as truthful in every context. Regulators can review ads for compliance, and while testimonials are allowed, they must be truthful and not misleading and must follow any required disclosures. That combination makes the “not false or misleading” rule the best description of advertising under Model Rule 7.1.