When advertising in a jurisdiction with different rules, a lawyer must do what?

• A. The home jurisdiction's rules
• B. The jurisdiction where the services are provided
• C. All applicable jurisdictions' rules
• D. The most restrictive jurisdiction's rules

Answer: (B)

The rules governing lawyer advertising are tied to where the services will actually be provided, not to the lawyer’s home state. When you advertise in a jurisdiction that has different rules, you must make sure your advertisement complies with the rules of the place where the services will be delivered to the client. This protects the public by ensuring disclosures, claims, and fee information meet the local standards they rely on. If the services will be provided in that jurisdiction (or in multiple jurisdictions), each relevant jurisdiction’s advertising rules apply to the parts of the ad that relate to the services there.