Which rule addresses truthful advertising in the practice of law?

• A. Rule 7.2
• B. Rule 7.5
• C. Rule 7.1
• D. Rule 1.6

Answer: (C)

Truthful advertising by lawyers is governed by Rule 7.1. This rule requires that any communication about a lawyer’s services be truthful and not misleading. In practical terms, ads and statements about what a lawyer can do, the fees charged, or the results that can be expected must be accurate and not create unjustified expectations. Saying you guarantee a win or claiming a specialty without proper basis would be deceptive under this rule. The rule is the direct standard for honesty in advertising.

There are other rules that touch on advertising and professional conduct, but they address separate aspects. For example, some rules govern how advertising may be presented (forms, formats, and permissible content) and how law firms may use names or designations, while Rule 1.6 concerns confidentiality. The key point is that Rule 7.1 sets the baseline requirement that advertising about legal services be truthful and non-misleading.