Which rule governs firm names and professional designations?

• A. Rule 7.1
• B. Rule 7.2
• C. Rule 7.5
• D. Rule 4.3

Answer: (C)

Rule 7.5 governs firm names and professional designations. It ensures that the public isn’t misled about who is practicing law or the firm’s true identity by setting standards for how a firm may be named and how titles are used. The rule allows using the names of current or former partners and other permitted individuals in the firm’s name, but only if the naming remains truthful and not deceptive. It also regulates the use of professional designations (like Esq. or Attorney at Law) so that they’re accurate and not misused by non-lawyers to imply legal credentials. In addition, it prohibits implying an official government affiliation or endorsement when none exists and requires that names and designations on letterhead, signage, and advertising clearly reflect who is actually practicing law. Because this rule specifically addresses the naming of firms and the accurate use of professional designations, it is the correct reference for this question.