A lawyer’s advertisement includes testimonials from clients. This must comply with which guideline?

• A. The advertisement must be truthful and not misleading; testimonials must comply with applicable ethics rules.
• B. It must guarantee results.
• C. It must include the lawyer's name and license number.
• D. It must only include testimonials from judges.

Answer: (A)

The key idea is that lawyer advertising must be truthful and not misleading, even when it includes client testimonials. Client testimonials are allowed, but they must comply with the ethics rules governing advertising. That means the statements should be genuine and not exaggerate or promise outcomes; the ad shouldn’t imply a guaranteed result or suggest that all clients will have the same outcome. If the testimony is used, it must be consistent with the lawyer’s actual services and must follow the applicable rules about advertising content. The other options fail because guaranteeing results, requiring inclusion of a license number, or restricting testimonials to judges are not demanded by the ethics rules; the core requirement is truthful, not misleading communications and proper handling of testimonials.